Category Archives: ab testing
“Multi-armed bandit” A/B testing optimality proved?
Correct me if I’m wrong, but it seems that this paper proves optimality of “multi-armed bandit” approach to A/B testing. The latter one was described in this post earlier this year. For those who do not understand what it is … Continue reading
                            
                                Posted in ab testing
                            
                            
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                    Measuring time spent on page
One of the challenges of A/B testing is insufficient observations due to low traffic. In other words, if you measured the conversion rate on our web site, it would take months or even years before we’d get conclusive result. What … Continue reading
                            
                                Posted in ab testing, nginx
                            
                            
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